Jeweler's Choice started with founder, Geoffrey Sin, carrying small simple rings in his backpack to retailers around the United States, Caribbeans, as well as parts of Central and South America. Walking up and down the busy streets of jewelry districts.
Slowly but surely, the company grew in terms of craftsmanship, quality, size, and reach. Now selling to wholesalers worldwide primarily Europe and the Americas, we have moved away from the simple rings that help build up the company in the early years. We now specialize in fine jewelry that make bold statements by combining high quality diamonds and gem stones along with daring designs. We mostly use diamonds, sapphire, ruby, and tsavorite set in 18 carat gold. Every piece is hand made and hand set using a mix of traditional goldsmith techniques with innovative technology to help ensure the highest of quality for each piece.